What is billboard advertising? The definition of billboard advertising is advertising displays placed on elevated boards that are typically roadside and visible to motorists and pedestrians.
Get billboard advertising in over 300 cities across the United States with a single billboard advertising company. Billboard ads - and digital billboard ads - are on most of the hours of a day and are available at a low cost. To use billboard media means to produce more gross impressions than any other outdoor medium during a given period.
Currently, advertising on LCD billboards is the most popular outdoor advertising type among advertisers ready to reach the general public. Competitive billboard rental ad costs result in low cost-per-thousand figures because the costs for renting billboards is significantly reduced when compared to other media. According to many advertisers, the cost of a billboard rental yields great investment returns. Thus, many businesses and other organizations billboard-advertise in order to increase revenue or their exposure.
The construction of new locations, including new LED billboard advertisements, is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced. All types of advertisers recognize this value and therefore include this medium in their outdoor ad plan. Advertisers that use billboard media and engage in renting billboards typically calculate the rent-a-billboard cost by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).
The Rates section, below, will answer the common question of How much are billboard advertising costs.
The US Dept of Transportation placed digital billboards in 13 states to promote its Call 811 program.
The USDOT rotated between over 10 different creatives at no extra cost because the billboards are digital.
The advertiser was able to pick highways, freeways and major roads near home improvement centers to reach its target demographic.
Billboard ad costs are below.
For more specific pricing, submit a Get Free Quote form at top of this page.
• Bulletin (Large Billboard): Range of $1,500 - $30,000 per location per 4 week period
• 30 Sheet Poster (Medium Billboard): Range of $750 - $2,000 per location per 4 week period
• 8 Sheet Poster / Junior Poster (Small Billboard): Range of $300 - $750 per location per 4 week period
• Digital/LED Bulletin (Large Digital Billboard): Range of $3,500 - $25,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds
• Wallscape: Range of $10,000 - $50,000 per location per 4 week period
Range of rates depends on timing and market.
Minimum of 5 to 20 billboards, depending on the billboard ads medium, timing and market.
All rates and minimum purchase figures for billboard rental, including 30 sheet and 8 sheet posters, depend on the billboards ads medium, timing and market, and availability may change without notice.
Government and nonprofit organizations are eligible for a discount on billboard advertising rates.
See below for the average number of times a billboard is seen (i.e., billboard impressions or views) and the average billboard size/dimensions and specifications.
Range of impressions/views depends on location.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
• Bulletin (Large Billboard):
Impressions/Views: Range of 20,000 to 50,000 per location per day.
Size: 48' W x 14' H
• 30 Sheet Poster (Medium Billboard):
Impressions/Views: Range of 10,000 to 20,000 per location per day.
Size: 22' 8" W x 10' 5" H
• 8 Sheet Poster / Junior Poster (Small Billboard):
Impressions/Views: Range of 8,000 to 12,000 per location per day
Size: 11' W x 5' H
• Digital/LED Bulletin (Large Digital Billboard):
Impressions/Views: Range of 35,000 to 65,000 per location per day.
Size: 48' W x 14' H
Impressions/Views: Range of 50,000 to 100,000 per location per day.
Billboard signs may be available in some of the following markets:
|Alabama||Birmingham (Anniston and Tuscaloosa), AL|
|Huntsville-Decatur (Florence), AL|
|Tucson (Sierra Vista), AZ|
|Arkansas||Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR|
|Little Rock-Pine Bluff, AR|
|Monroe, LA-El Dorado, AR|
|Los Angeles, CA|
|Palm Springs, CA|
|San Diego, CA|
|San Francisco-Oakland-San Jose, CA|
|Santa Barbara, CA|
|Yuma, AZ-El Centro, CA|
|Colorado||Colorado Springs-Pueblo, CO|
|Grand Junction-Montrose, CO|
|Connecticut||Hartford & New Haven, CT|
|Delaware||New Castle County (Wilmington), DE|
|Florida||Fort Myers (Ft Myers)-Naples, FL|
|Miami-Fort Lauderdale (Ft Lauderdale), FL|
|Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL|
|Orlando-Daytona Beach-Melbourne, FL|
|Panama City, FL|
|Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL|
|West Palm Beach-Fort Pierce (Ft Pierce), FL|
|Tallahassee, FL-Thomasville, GA|
|Hawaii||Honolulu, HI (Island of Oahu)|
|Idaho Falls-Pocatello, ID|
|Twin Falls, ID|
|Illinois||Champaign & Springfield-Decatur, IL|
|Paducah, KY-Cape Girardeau, MO-Harrisburg, IL|
|Fort Wayne (Ft Wayne), IN|
|South Bend-Elkhart, IN|
|Terre Haute, IN|
|Iowa||Cedar Rapids-Waterloo-Iowa City & Dubuque, IA|
|Davenport, IA-Rock Island-Moline, IL|
|Des Moines-Ames, IA|
|Quincy, IL-Hannibal, MO-Keokuk, IA|
|Sioux City, IA|
|Kansas||Joplin, MO-Pittsburg, KS|
|Kenutcky||Bowling Green, KY|
|Baton Rouge, LA|
|Lake Charles, LA|
|New Orleans, LA|
|Presque Isle, ME|
|Massachusetts||Boston, MA (Manchester, NH)|
|Providence, RI-New Bedford, MA|
|Flint-Saginaw-Bay City, MI|
|Grand Rapids-Kalamazoo-Battle Creek, MI|
|Traverse City-Cadillac, MI|
|Minneapolis-Saint Paul (St Paul), MN|
|Rochester, MN-Mason City, IA-Austin, MN|
|Columbus-Tupelo-West Point, MS|
|Missouri||Columbia-Jefferson City, MO|
|Kansas City, MO|
|Ottumwa, IA-Kirksville, MO|
|Saint Joseph (St Joseph), MO|
|Saint Louis (St Louis), MO|
|Great Falls, MT|
|Nebraska||Cheyenne, WY-Scottsbluff, NE|
|Lincoln & Hastings-Kearney, NE|
|North Platte, NE|
|Nevada||Las Vegas, NV|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ|
|New Mexico||Albuquerque-Santa Fe, NM|
|New York||Albany-Schenectady-Troy, NY|
|New York, NY|
|North Carolina||Charlotte, NC|
|Greensboro-High Point-Winston Salem, NC|
|Greenville-New Bern-Washington, NC|
|Raleigh-Durham (Fayetteville), NC|
|North Dakota||Fargo-Valley City, ND|
|Minot-Bismarck-Dickinson (Williston), ND|
|Cleveland-Akron (Canton), OH|
|Wheeling, WV-Steubenville, OH|
|Oklahoma||Oklahoma City, OK|
|Sherman, TX-Ada, OK|
|Wichita Falls, TX-Lawton, OK|
|Medford-Klamath Falls, OR|
|Wilkes Barre-Scranton, PA|
|Puerto Rico||San Juan, PR|
|South Carolina||Charleston, SC|
|Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC|
|Myrtle Beach-Florence, SC|
|South Dakota||Rapid City, SD|
|Sioux Falls (Mitchell), SD|
|Beaumont-Port Arthur, TX|
|Corpus Christi, TX|
|Dallas-Fort Worth (Ft Worth), TX|
|El Paso, TX|
|San Angelo, TX|
|San Antonio, TX|
View (Lufkin & Nacogdoches), TX
|Utah||Salt Lake City, UT|
|Norfolk-Portsmouth-Newport News, VA|
|Burlington, VT-Plattsburgh, NY|
|Washington, DC||Washington, DC|
|West Virginia||Bluefield-Beckley-Oak Hill, WV|
|Wisconsin||Duluth, MN-Superior, WI|
|Green Bay-Appleton, WI|
|La Crosse-Eau Claire, WI|